Here are 9 reasons why Google Analytics 4 (GA4) is important for B2B companies
- User based analysis
- Event based measurement
- Multi-device analysis
- AI insights
- Privacy improvements
- Customer journey visualization
- Real-time data analysis
- Custom data analysis
- Integration with Google’s products
1. User based analysis
GA4 provides more user based analysis than traditional GA. This allows for more in-depth analysis based on user behavior and attributes, an important element for B2B companies to understand customer needs and behavior.
2. Event based measurement
GA4 allows for event-based measurement. This allows for more in-depth analysis of user behavior, which for B2B companies is useful for lead generation and sales funnel analysis.
3. Multi-device analysis
GA4 now allows for multi-device analysis. This allows for centralized analysis even when users are using multiple devices; for B2B companies, it is important to track customer behavior from a variety of devices.
4. AI insights
GA4 now enables AI insights. For B2B companies, AI-enabled analytics can be useful for lead scoring and customer journey analysis. websites.
For example, when performing lead scoring, a functional learning model can be used to identify which types of traffic lead to high-quality leads. Functional learning models automatically learn what attributes and behaviors leads tend to have based on historical data. As a result, when new traffic comes to your site in the future, you can predict, based on the functional learning model, whether that traffic is likely to become a high-quality lead. for a B2B company, for example, a visitor who submits a form or performs a free download on your website will become a lead. For a B2B company, for example, a visitor who submits a form or performs a free download on a website is a lead. By defining leads in this way, information about leads can be collected in GA4.
5. Privacy improvements
GA4 has been improved in terms of privacy protection. This allows for still useful analysis while protecting user privacy.
Data sharing restrictions：GA4 allows for more granular settings for data sharing. This allows you to share only the information you need with the people you need, while protecting user privacy.
Automatic data deletion feature：GA4 adds the ability to automatically delete old data. This will protect user privacy by eliminating the retention of data for non-essential periods of time.
For B2B companies, it is important to comply with legal regulations such as GDPR and CCPA.
6. Customer journey visualization
GA4 now allows visualization of the customer journey. This allows for a more detailed analysis of how customers interact with a company, which for B2B companies can help improve lead generation and customer engagement.
7. Real-time data analysis
While real-time data analysis was possible with the previous Universal Analytics (UA), GA4 allows for more advanced data analysis in real time than UA.
Frequency of data updates：GA4 updates real-time reports in less than a minute. More frequent updates allow for smoother real-time data analysis.
Event flexibility：GA4 has enhanced event-based data collection, allowing for more fine-tuned configuration. This allows for more detailed data analysis than UA. For example, GA4 allows for the creation of custom events, making it easier to analyze data on an event-by-event basis.
Real-time streaming：GA4 adds a new feature called real-time streaming. This allows streaming data to be collected and processed in real time. This feature allows real-time data analysis on streaming data.
Report Customization：GA4 allows for more customization of the dashboard. For example, you can focus on specific indicators or perform more complex analyses. This allows for more effective real-time data analysis.
Real-time data analysis allows companies to react quickly to changes in the marketplace; for B2B companies, it is an important element in responding to changes in demand and trends.
8. Custom data analysis
GA4 allows for custom data analysis, which helps B2B companies to have detail analysing.
Conversion rate analysis：For B2B companies, the main objective of a website is getting inquiries and lead to any further discussion, and GA4’s custom data analysis can be used to analyze conversion rates. Specifically, by analyzing visitor demographics, visitor behavior, and site content, you can determine which factors are affecting your conversion rate and find areas for improvement.
Lead generation analysis：Lead generation is one of the key goals for BtoB companies, and GA4’s custom data analysis allows you to gather information on lead attributes and behaviors to find ways to improve lead acquisition.
Customer journey analysis：Analyzing the customer journey is important for B2B companies, and GA4’s custom data analysis allows for detailed analysis of what visitors are behaving on your site. This information can be used to improve the content and structure of your site and increase visitor engagement.
Segmentation analysis：B2B companies use segmentation to target their marketing efforts to different audiences, and GA4’s custom data analysis allows them to classify visitors into different segments and gather information about each segment’s behavioral patterns and attributes. This allows for more effective segmentation and targeted marketing activities.
For B2B companies, this enables analysis tailored to their business needs and helps them make strategic decisions.
9. Integration with Google’s products
GA4 has enhanced integration with Google’s ecosystem. This allows for smoother integration with other Google tools, such as Google Ads and Google Search Console; for B2B companies, it helps measure the effectiveness of Google’s ad campaigns and improve SEO strategies.
GA4 is more user-centric than traditional GA, with event-based measurement and multi-device analysis; AI insights and customer journey visualization help improve lead generation and customer engagement. In addition, improved privacy protections and real-time data analytics allow companies to respond quickly to market changes. Custom data analysis allows for company-specific analysis, and simplified reporting saves time and resources. In addition, enhanced integration with Google’s ecosystem will allow for smoother integration with other Google tools, such as Google Ads and Google Search Console.
These are just nine examples of why GA4 is important for B2B companies.