Google Analytics 4 (GA4)
At Icomm Avenu, we provide access analysis support using Google Analytics 4 to a multitude of businesses, aiding them in their data-driven digital marketing endeavors. GA4, an access analysis tool offered by Google, allows for detailed measurement of user behavior on websites and apps. This data can be used for comprehensive analysis. We offer a holistic support package, ranging from GA4 integration to optimal setup, data visualization, and in-depth analysis. By leveraging our expertise in data analysis, we propose strategic initiatives tailored to your business goals.
Reasons why you need GA4
As of July 1, 2023, tracking in Universal Analytics will be stopped
Reason 1 :
From July 2023, new data will stop collecting
Reason 2 :
Individual configurations tailored to each company’s objectives are necessary.
Reason 3 :
Analysis can help in identifying issues, forming hypotheses, and aiding in strategic decision-making.
Success in digital marketing hinges on precise data-driven analysis and accurate decision-making. At our company, we assist in optimizing your digital marketing strategies, aiding you in achieving more effective results.
Only know how to check the overall data
I can only check page view but other things it’s hard to.. Therefore, I’m unable to implement marketing strategies or other site initiatives based on viewing reports
We have GA4 already on our site but we’re not able to use it effectively
We are struggling to utilize GA4 effectively because we don’t understand how to create report based on our objective
Even when looking at the reports, we’re unable to utilize them to increase revenue
While we can understand the overview of data by looking at the reports, we don’t know what to do next. Therefore, we can’t take actions to improve revenue
We want to increase conversions from our website
We want to improve the conversion rate such as the number of inquiries and the number of purchases on our online shop, but we don’t know what we should do to achieve this
We want to know the points of improvement for our website
We want to know what points on our website need to be improved in order to increase the conversion rate of the users who visit
We want to know the contribution of site initiatives and advertising initiatives
We want to know how much the page views of each campaign page A and campaign page B have contributed to sales
We will solve everything!
If you’re unsure about your GA4 settings, we can check them for free
Although you might have tried setting it up by yourself, there may be some aspects that are insufficient with measurement settings alone. If you’re unsure whether you have properly set up what you want to measure, please feel free to consult with us!
Our service start from basic plan with minimum cost
We will install tags using Google Tag Manager. We will deliver it in a condition that makes management easy.
We will support you in conducting in-depth analysis that aligns with the objectives of your site
We can also help identify issues from the analysis, form hypotheses, and propose strategies based on these hypotheses
Is it not enough just to implement Google Analytics 4 (GA4)?
GA4 is a free web analytics tool provided by Google. Many companies managing websites have already implemented GA4 in response to the announcement of tracking cessation from July 2023. Surprisingly, many people have implemented GA4, but are content just reporting the data, without leveraging it for website improvement. Simply implementing it is not enough; it’s meaningless if you can’t utilize GA4. Utilizing GA4 involves conducting proper analysis, turning those results into actions, and enhancing your return on marketing investment. It’s incredibly important to understand the genuine usage of GA4 from the analysis results, like actual onsite initiatives, marketing strategies, advertising strategies, and so on.
First, you need to reaffirm your site’s purpose, define what constitutes a goal, and set targets. Whether these align with your business strategy is also crucial. Merely “having a site” doesn’t make sense. By conducting web analytics–assuming GA4 is properly implemented, data collection is working, and you’re checking more than just rough figures–you can grasp a series of user actions. You can understand who has accessed your site, who has reached your target page, who has made inquiries, and who has made purchases. Instead of consistently delivering ads to the same target, you can encourage inquiries, requests for materials, product purchases, and more by retargeting ads to the segmented “who” data. It’s vital to keep rotating the PDCA cycle to contribute to better results: grasp the current situation, identify bottlenecks and other issues, make hypotheses on whether to reinforce advertising or revise content based on these findings, and then implement strategies.
What is analysis to begin with?
Analysis with Google Analytics 4 (GA4) involves using metrics, dimensions, segments, and other elements suitable for your purposes to compare data from websites or apps measured with GA4, pondering over the results, and forming hypotheses.
Here are some concrete examples:
Let’s say there are two patterns for reporting to a supervisor or client.
In the first scenario, the person in charge simply reports the numbers as seen in the report. The recipient of the report is often left with many unanswered questions, such as “So, what’s the conclusion?”, “Did it work?”, “What should we do next?”, and “How much budget should we allocate for the next phase?”.
On the other hand, the person in charge in the second scenario conducts an analysis, comparing the numbers from the report with previous results, segmenting the data, forming hypotheses based on observations, and then proposing future actions. This approach allows the recipient of the report to understand the results, contributions, and challenges, providing a wealth of information for decision-making and making budget planning easier.
The series of steps from analysis to strategy proposal can be visualized as follows:
- Clarify purpose and goals.
- Understand the current situation and check the progress towards the goals
- Identify issues, observe and compare segmented data
- Formulate hypotheses to identify causes
- Propose specific measures in response to these hypotheses
GA4 becomes essential in the above 5-step process, specifically at the “2. Understand the current situation” and “3. Identify issues” stages
Our service flow for Google Analytics 4 (GA4) Access Analysis Support
Let’s check out our team member who is able to assist you.
Below are our experienced members who have obtained Google certification “Google Analytics Individual Qualification”