What is Outbound Inquiry Form Sales?

When you hear of ‘Outbound’, you must think of ‘cold-call’ strategy, cold emailing or spamming, direct mail, billboards, event sponsorships or some offline activities. Besides that, there is a trend in Outbound Inquiry Form Sales.

Outbound Inquiry Form Sales is a strategy in approaching new customers directly. Instead of waiting for leads to come to you, you can use outbound strategies to actively reach out to potential customers through their inquiry form on the customer’s website. In order to perform this strategy, it requires a condition. The condition is, customers must have an inquiry form on their official website.


How does it drive revenue in business?

The process in performing Outbound Inquiry Form Sales needs 4 key steps. Going through these 4 steps ultimately contribute to increasing sales and profitability of a business.

Besides the above 4 key steps, you might want to note that the effectiveness of outbound inquiry forms sales very depends on message design, the quality of the questions, presentation skills, and the follow-up process. It is not very complicated to perform Outbound Inquiry Form Sales. For optimal results, it should blend with your business marketing strategy and be part of a comprehensive approach to customers.

You can learn more about differences of Outbound Inquiry Form Sales vs Other Outbound Channel by clicking here.