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At the beginning of 2023, when Internet penetration reached 85.3%, Thailand had 61.21 million Internet users, and according to Kepios’ analysis, the number of Internet users in Thailand grew by 97,000 (+0.2%) between 2022 and 2023.
Here are 9 reasons why Google Analytics 4 (GA4) is important for B2B companies
Since Google announced that they are stopping service for Universal Analytics (GA/UA), they are strongly recommending to start collecting data to Google Analytics 4 (GA4).
Since the announcement about Google ending support for Universal Analytics, it is required to shift to Google Analytics 4 and more opportunities to learn from the reports. This article will summarize the data aggregation methods that Google Analytics 4 is said to have changed significantly from Universal Analytics.
Those who are currently using Google Analytics must switch it to Google Analytics 4. We will explain the difference between Google Analytics and Google Analytics 4