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Here are 9 reasons why Google Analytics 4 (GA4) is important for B2B companies
Since Google announced that they are stopping service for Universal Analytics (GA/UA), they are strongly recommending to start collecting data to Google Analytics 4 (GA4).
Since the announcement about Google ending support for Universal Analytics, it is required to shift to Google Analytics 4 and more opportunities to learn from the reports. This article will summarize the data aggregation methods that Google Analytics 4 is said to have changed significantly from Universal Analytics.
Those who are currently using Google Analytics must switch it to Google Analytics 4. We will explain the difference between Google Analytics and Google Analytics 4