Background

Company A, a provider of solutions for the manufacturing industry, had been operating a corporate website. However, monthly website traffic remained at just a few hundred visits, and inquiry submissions through the contact form were nearly nonexistent.

Facing challenges such as:
  • “We’re not getting any visitors.”
  • “Even when we do, we don’t know who they are.”
  • “We don’t know what information to post,”
    Company A decided to focus on boosting inbound traffic through SEO-driven blog content and creating meaningful touchpoints with potential customers.

Research & Analysis

① Current State Analysis & Hypothesis Building

Despite the limited data, we analyzed the behavior of users who actually submitted inquiries using Google Analytics 4 (GA4).

Key findings included :
  • Users who submitted inquiries viewed multiple pages (average of 3+ pages per session).
  • Traffic often originated from informational blog articles (e.g., “How to Choose the Right” or “Benefits of Introducing”) rather than direct visits to product pages.
  • The typical user journey : Blog → Product Page → Inquiry Form.
  • Search keywords often included specific concerns, indicating a focus on long-tail keywords.
Conclusion :

Potential customers were seeking information to resolve their concerns during the research and evaluation stages, rather than looking directly for product specifications.

② Planning and Publishing SEO Content

Based on these insights, we shifted the content strategy toward regularly publishing SEO-optimized articles addressing user concerns.

Key points in article creation included :
  • Comparison and selection guides to ease concerns before purchase decisions.
  • Easy-to-understand industry trend columns.
  • Strategic title optimization and internal link structures to improve SEO rankings.
Example article titles :
  • “3 Key Points to Avoid Failure When Streamlining Manufacturing Lines”
  • “Production Management Tools Suitable for SMEs”
  • “Where to Start When Moving Away from Paper-Based Management”

Instead of focusing solely on product promotions, we developed practical, actionable blog content to gradually attract organic search traffic.

Key Results & Insights

  • Website traffic increased 10x within six months (from 1,300 to over 12,800 visits).
  • High-quality, well-structured content led to steady growth in blog-driven traffic.
  • Achieved a maximum conversion rate (CVR) of 0.85%, resulting in 26 inquiries in one month.
  • While CVR fluctuated, months with a higher quality of inbound traffic yielded notably better results.

Additionally, the data revealed that many users who submitted inquiries had browsed multiple pages, highlighting the importance of designing a seamless flow between blog content and product pages.

Voice of the Client

I’m glad we continued producing articles steadily. Now that we can clearly see the results in numbers, it’s easier to share the importance of SEO initiatives internally. We’ve started to build a self-sustaining ‘asset’ that generates inquiries without relying on ads.

Having a steady flow of leads without paid advertising has been a game-changer. Sales teams are particularly surprised at how many blog-driven inquiries have progressed to actual business negotiations.

Summary

SEO content is not just a tool for driving traffic—it also helps build trust and supports sales activities over the long term.

Although blog strategies are sometimes seen as slow to deliver returns, with the right approach, they can be a powerful driver of real business results.

This case study is particularly relevant for companies looking to “increase inquiries” or “generate leads without a heavy advertising budget.”