Population in Malaysia in 2023

As we stepped into 2023, an astounding 33.03 million people across the country were actively engaged in exploring the vast expanse of the internet. With internet penetration hitting an impressive mark of 96.8%, it’s crystal clear that the digital era has woven itself into the fabric of daily life in Malaysia. Be it for work, learning, or leisure, Malaysians are embracing the internet like never before.

But it’s not just about connecting to the world wide web. The start of 2023 also brought about a remarkable social revolution. A whopping 26.80 million Malaysians have set up their digital abodes on various social media platforms, representing a substantial 78.5% of the total population. Malaysians have firmly secured their spot in the global social media village, sharing, connecting, and influencing like never before.

And let’s not forget the backbone of this digital revolution – mobile connectivity. The year 2023 saw Malaysia buzzing with 44.05 million active cellular mobile connections. Would you believe it if we said that this figure outstripped the total population, ringing in at a mind-blowing 129.1%? That’s right – it’s not uncommon for Malaysians to have more than one mobile connection, staying connected on the go, all the time.

So, whether it’s browsing the internet, posting on social media, or managing multiple mobile connections, one thing’s for sure – the digital tide has turned in Malaysia, and it’s turning fast!

Social Media Usage in Malaysia in 2023

In January 2023, Malaysia was teeming with a vibrant community of social media users, reaching an impressive count of 26.80 million.

The number of social media users in Malaysia in January 2023 represented 78.5% of the total population, it’s essential to note that social media users may not necessarily equate to unique individuals.

Additionally, insights from leading social media platforms’ ad planning tools suggest that in Malaysia, 24.80 million users aged 18 and above engaged with social media. This number accounts for an impressive 99.8% of the adult population. Clearly, social media has become an integral part of the digital landscape, connecting people of all ages in Malaysia.

Digging deeper into the demographics, we find that 48.6% of social media users in Malaysia were female, while 51.4% were male. These statistics highlight the diverse user base and gender distribution within the country’s social media ecosystem. It’s clear that social media continues to play a significant role in Malaysia’s digital realm.

TOP 3 Most Favourite Social Media Platform in Malaysia 2023

In today’s digital landscape, social media has become an integral part of our daily lives, connecting us with friends, family, and the world at large. So, which platforms are Malaysians flocking to the most? Let’s find out!

Topping the list with a staggering 84.4% usage rate among internet users aged 16-64, Facebook has firmly established itself as the go-to social media platform for Malaysians. With its diverse range of features, from sharing updates and photos to joining groups and connecting with like-minded individuals, Facebook offers a versatile experience for users of all ages. At the start of 2023, 46.4 percent of Facebook’s ad audience in Malaysia was female, while 53.6 percent was male.

Following closely behind, Instagram has captured the hearts of 74.3% of internet users in Malaysia. Known for its visually captivating content, Instagram provides a platform for users to share photos and videos with their followers. With the rise of influencers and visually-driven content, Instagram has become a hub for creativity, inspiration, and connecting with brands. In early 2023, 54.4 percent of Instagram’s ad audience in Malaysia was female, while 45.6 percent was male.

Last but certainly not least, TikTok has taken the Malaysian social media scene by storm, captivating 59.9% of internet users aged 16-64. Known for its short-form videos and creative content, TikTok has become a platform for self-expression, entertainment, and discovering viral trends. Malaysians of all ages have embraced TikTok, showcasing their talents, humour, and unique perspectives. In early 2023, 56.4 percent of TikTok’s ad audience in Malaysia was female, while 43.6 percent was male.

These statistics highlight the incredible popularity and widespread adoption of social media platforms in Malaysia. From Facebook’s versatile features to Instagram’s visually-driven content, and TikTok’s entertaining videos, Malaysians have a diverse range of platforms to connect, share, and engage with others.

When it comes to marketing on social media, each platform has its unique characteristics and user base. Utilising social media effectively is essential for promoting your brand and products.

Here are some key strategies to help you make use of your social media platform to boost your business:

a)Define your goals: Clearly identify your objectives for using social media. Are you aiming to increase brand awareness, drive website traffic, generate leads, or boost sales? Defining your goals will help you tailor your strategies and measure success.

b)Know your target audience: Understand your target audience’s demographics, interests, and online behaviours. This information will guide your content creation and platform selection, ensuring you reach the right people with your messaging.

c)Choose the right platforms: Select social media platforms that align with your target audience and brand identity. Facebook, Instagram, Twitter, LinkedIn, Tik Tok, and YouTube are popular choices, but research which platforms your target audience uses the most.

d)Develop a content strategy: Create engaging and relevant content that resonates with your audience. Mix different formats like images, videos, blog articles, infographics, and live streams to keep your content fresh and appealing. Consider the 80/20 rule – 80% of your content should provide value, entertain, or educate, while the remaining 20% can be promotional.

e)Build a strong brand presence: Maintain a consistent brand image across all social media platforms. Use high-quality visuals, consistent messaging, and a cohesive brand voice to create a memorable and recognizable brand identity.

f)Engage with your audience: Social media is a two-way communication channel. Respond to comments, messages, and mentions promptly. Encourage conversations, ask questions, and listen to your audience’s feedback. Building a rapport with your audience fosters trust and loyalty.

g)Run targeted ads: Utilize social media advertising to reach a broader audience and target specific demographics, interests, or behaviours. Take advantage of advanced targeting options provided by the platforms to optimize your ad campaigns and maximise ROI.

f)Monitor and analyze metrics: Regularly track your social media metrics such as engagement, reach, clicks, and conversions. Use analytics tools provided by each platform or third-party tools to gain insights into what works and adjust your strategies accordingly.

Remember, social media is not just about promotion; it’s about building relationships, providing value, and engaging with your audience. By implementing these strategies, you can effectively promote your brand and products on social media and drive meaningful results for your business. Before implementing those mentioned values, firstly you need to collect those data and perform data analysis. Performing Data Visualizing via analysis all collected data from all platforms, only can start to plan and prepare with future marketing activities on each of your target segmented-customers.